Jul 7, 2021
Marketing doesn't have to be Big Bucks spent on advertising, in fact some of the best marketing you can do is free or low cost.
If you're just starting out there probably isn't much left in the budget for paid marketing. We've been there!
In this episode, we've dug deep to find all the tools we used instead of heavy investments—and some we still do.
One thing to note, you’ll need to invest something in your marketing—if it’s not money, it’s your time.
This episode we'll cover:
* Revising keywords
* Tweaking your blurbs
* Reach out to other authors for Facebook group intro / newsletter swaps / social media interviews
* Writing another series "lead in" as a giveaway on bookfunnel
* Revise your Goodreads strategy (see our interview with Alessandra Torres for ideas - https://spagirls.libsyn.com/spa-girls-ep235-interview-with-alessandra-torre)
* Run some social media giveaways using an ebook / bookfunnel
* Review your author bio
* Refresh your website and social media graphics with canva or bookbrush
* Create quotes from your books and book review quotes for social media on canva or bookbrush (for example)
* Join another social media platform and have fun - try Tik Tok - front facing videos "raw" are very popular and effective when done well. Free advertising!
* Set up a free store on a merchandise site like Cafe Press, create some "reader focussed" designs yourself in canva (eg quotes if you're not artistic) and use them as giveaways and for sale
* Run a newsletter subscriber - specific poll or competition to encourage sharing of your social media posts
And that's not all!
You'll find all the show notes and SPA Girls episodes at: www.spagirlspodcast.com