Feb 27, 2024
Creating and running Facebook ads has got a lot easier! Wondering how to delve into facebook advertising or had poor experiences in the past and wondering where you went wrong? This episode is for you!
We’re joined by Senior Marketing Manager of Written Word Media, Clayton Noblit, who’s an expert in getting authors books in front of the right readers through advertising and promotion.
Clayton generously shares his top tips for getting your ads working well, and takes us through setting up your first facebook ads, the campaign structure, as well as the best targeting, budget and ad creative tips for beginners.
We then discuss Promo Stacking, which is broadly defined as “a lot of marketing tactics conducted over a short period of time to increase your books' rank and get more sales”.
And finally, Clayton covers off some key insights from WWM’s Author Survey 2023 results: specifically around AI and Direct Sales.
Links mentioned:
Written Word Media blog: https://www.writtenwordmedia.com/learn/
Our previous podcasts with WWM are here and here
David Gaughran’s advice for authors: https://davidgaughran.com/blog/
About Clayton Noblit
Clayton Noblit is a senior marketing manager at Written Word Media. He is passionate about helping authors find their readers and finding ways to sell more books. When he’s not helping authors, he enjoys spending time with his family, playing sports, and making beverages.
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